November 22, 2007
Shibas in Advertising
These first pictures are from a ubiquitous ad campaign for Softbank, which is a cell phone store that is equivalent to something like Cingular in the United States.
This was in a dog boutique called Dog Dept. What was funny about this store is that it claimed to be based in Santa Monica, California, but it's actually based in Japan. In the same way that Americans think Japanese stuff is cool, there seems to be a certain coolness to having American stuff in Japan, so some stores try to go for an American feel or style.
My memory is fading a bit here, but this was displayed by either a pet food or veterinary pharmaceutical company at World Animal Day. This is a day set aside to give thanks to animals, which I thought was a sweet idea.
This was from one of the ubiquitous photo printing stores. I can't believe that I have used the word ubiquitous twice in one post, but there's no other word to describe HOW MANY places you can have photos printed in Tokyo. They're as common as Starbucks. Really.
This was in the store guide outside of Decks, in Odaiba. It may be an ad for Puppy* the World, but I honestly can't tell.
This was from an ad for label makers, which my husband saw in the Akihabara section of Tokyo.
Here's where the memory really fades. I have no idea what this is for, or where it's from. But, there's a shiba in it, and it seems to be an ad, so it gets put in the blog.
If you go to this dogster thread, you find the links to those SoftBank TV Ads on youtube(White family). Also if you go through that thread, you can find the translations of those Ads. They are really funny.
www.dogster.com/forums/shiba_inu/thread/447710
The Ad in odaiba is for Puppy the world and more specifically for the rental dogs which I do not think is a good idea. Everydogs deserve to have a permanent loving home.
Actually this Ad is also for the rental shower rooms for dogs. I do not understand why dogs needs them. Probably because Shiba owners do not want to be embarrassed by Shiba scream??? or maybe because those rental rooms have equipments to handle dogs more safely.
The center of the last pic, the left side is the cover of the Shiba magazine called "Shiba inu family" and the right side is the ad for various Shiba products. It says that others envy you if you have these.
More interestingly, the leftside one and the rightside one from the center one are the ads for the smalls dog shaped statues made of charcoal to purify the air. What a strange idea! It seems that charcoal products are kind of trendy in Japan now and one of my friend gave me some charcoal to purify drinking water, which I have not used yet.
Posted by: blue at November 26, 2007 2:01 AMWow, "blue", you are really awesome... have you studied Japanese or are you born there or? It is nice to know some of the things you are telling all of us!! :-)
